Interactive Award: Edition´10
Past Winners
Edition'08
VanKatoen
The first band to receive the award was VanKatoen. The Dutch band applied with a concept where e-mail is connected to zip code. By this VanKatoen can send localised e-mail to fans world wide (for example a newsletter which annouces a gig in your city).
They built up a database of 70.000 email addresses doing so. More about VanKatoen's concept you'll read on the 2008-edition page. Also check out the presentation of their concept on YouTube. The 2008 Award-site has loads more about that year's edition.
Edition'09
Silence is Sexy
The score's were close but eventually Silence is Sexy took the price home with their concept of using torrents as a successful marketing tool!
By coöperating with the largest torrent site Mininova Silence is Sexy could distribute their music on a large scale. Their album was downloaded over 15.000 times in less then two months. Besides the downloads they got a huge amount of media coverage.
The 2009 Award-site has loads more about that year's edition.